BMW GROUP BELUX & ALPHABET · TECHNICAL PRESENTATION · LOT 1 (NSC)

Technical & Support Services for BMW Group Belux and Alphabet

Presentation to BMW Group Belux & Alphabet · Monday 7 September 2026 · 120 minutes

IAS · Innovative Automotive Services

Our position

The specialist partner for automotive technical talent

We are not learning BMW from the RFQ. We know it from the inside, and we staff Lot 1 with people who have already done the job.

01

Who we are, and our BMW in-house experience

02

How we recruit, develop our people, and deliver

03

Why IAS is the right match for BMW, honestly

04

Questions: yours, then ours

Today

Who's with you from IAS

Lex Swannet

Partner & CEO

On-site

Michael Gastmans

Partner & COO

On-site

Tine Simkens

Customer Success Lead

Joining virtually

Els Van den Wyngaert

People Lead

On-site

Client base

The brands that already trust us

Premium and volume, importer and OEM. The same bench, the same standard, every time.

D'Ieteren

Many more

Across Belgium and the Benelux

BMW Group and its sub-brands, long before this tender

Premium and volume brands

Importers, NSCs and dealer networks

Technical people ready on day one

Repeat business, not one-off placements

The team

Built by people who "know the house".

Alexander Swannet

Partner & CEO

Bachelor in Automotive Engineering (2005)

Trainer, training architect and entrepreneur since 2005; founded IAS in 2012. At BMW Group 2014–2018, built the “Welcome @ BMW Group” induction program still used today.

Michael Gastmans

Partner & COO

Bachelor's in Corporate Communication (2009) and Industrial & Organisational Psychology (2013)

BMW Group Belux 2014 to 2018 as Future Retail HR Consultant, then Retail HR Manager. Later Group HR Manager at Centrauto Group and HR Business Partner at PwC. Joined IAS as partner in 2018.

Tine Simkens

Customer Success Lead

Master's in French Linguistics and Literature (2010)

High school teacher, then Helpdesk Officer at Dragintra Fleet Services and Sales Rep for a premium Swiss healthcare brand (2015–2022). Joined IAS as Customer Success Lead and project manager in 2022.

Els Van den Wyngaert

People Lead

Master's in Psychology (2013)

Clinical psychologist 2010–2018, then HR Consultant for BMW's JOY'N US recruitment team 2017–2021. Talent Manager at First Floor 2021–2026. Joined IAS as People Lead in April 2026.

All four are also (very) loyal BMW customers.

BMW experience

We didn't learn BMW from this RFQ

I personally developed the current Welcome to BMW Group training and ran it for over five years.

Needs inputScale: how many BMW Group employees went through this trainingNeeds inputWhich BMW Group entities / markets it covered

A number of current IAS colleagues also worked at BMW Group directly, see next slide

EXTENDED BRAND EXPERIENCE

IAS colleagues who've worked inside BMW Group

Six people already on our payroll, with BMW Group time behind them.

Tasha Hammenecker

rpc Consultant and Project Leader, Center for Development (2011 to 2025)

NOW AT IAS: TRAINING OPERATIONS LEAD

Genevieve Van Den Hende

MINI and Financial Services, Marketing & Events (2013 to 2021)

NOW AT IAS: BUSINESS OPERATIONS LEAD

Alexander Swaelens

rpc Consultant, Sales & Product Trainer, Center for Development (2016 to 2025)

NOW AT IAS: Sales & Product Trainer

Hannes Van Herreweghe

Sales Advisor MINI (2014 to 2018)

NOW AT IAS: Sales & Product Trainer

Thierry Bourgeois

Fleet Support at CMC, Centrauto Group for PwC (2019 to 2022)

NOW AT IAS: Facility & Fleet Support

Raf Dekeersmaeker

Diagnostic Master Technician at Ottevaere (2012 to 2019)

NOW AT IAS: Technical Support Engineer

Recruitment

How we build the bench, and why it's different

90%

of our automotive staff carry premium-brand experience

40%

specifically BMW / MINI experience

10%

BMW Motorrad experience

2 to 5 relevant candidates per job role

In active pipeline at any time, per position, plus a growing pool of interested professionals.

A fully operational recruitment engine

Running at full speed today. Not a process we would still have to build for this contract.

Approach

Signature to go-live, in three checkpoints

The match

Lean, responsive, and in the room

Lean by design: no full-time PM layer, no idle bench, the logic BMW's own Q&A rewarded
Sized to your numbers: 6 FTE against 5.74 calculated task-hours (Lot 1), not an incumbent's headcount
Els and Tine are personally in this room today. Proximity we're showing, not just claiming
Open to challenge: our Framework Agreement / DPA responses flagged deviations by name, not silent acceptance

Needs inputOne or two concrete examples of how IAS uses AI operationally today

The honest case

What's new for us, and why it doesn't sink the bid

01

BMW-specific certification isn't held yet

HV / automotive competence already there; BMW's Q&A validated the ramp-up plan

02

Proposed team (6 FTE) is smaller than the incumbent's 7 FTE baseline

Sized to Annex 2 with margin; cross-trained; BMW keeps the §6.6 right to request more

03

Haven't run a contract this size in Belux before

Needs inputGrowth-plan figures: headcount date, funding, hires

Timeline

Aligned to your calendar, not ours

Q4 2026

Signature & migration

Onboarding starts one week after signature. Longest-lead certifications booked first.

01

H1 2027

Certification & shadowing

≈34-week ramp-up runs alongside the incumbent, with process training inside BMW's own systems.

02

01.07.2027

Operational handover

Full Lot 1 service live, KPIs and SLAs reported, Customer Success Manager and backup in place.

03

2028 →

Scaling with your fleet

Capacity grows with the electrified parc and the Neue Klasse rollout; cross-trained bench absorbs peaks without a new tender.

04

Needs inputConfirm the contract signature window with BMW procurement, so the dates on this slide are theirs and not our assumption

Close

Same thesis we opened with

Over to you: your questions, then ours.

01

IAS is the specialist partner for this work, not a generalist agency with an automotive branch

02

We staff this contract from people with brand experience, who have already done the job inside BMW

03

The honest gaps are named, sized, and planned around

Chapter

A

Additional Slides

Back-up material: detail we can open on request, and answers to the questions we expect.

IAS · Innovative Automotive Services

Chapter

01

Who We Are, and Why BMW

Fifteen years of automotive experience across our bench, and a BMW story that starts (long) before this tender did.

IAS · Innovative Automotive Services

Who we are

IAS BV, in one page

Belgian automotive technical, sales, product and aftersales specialist, active across BENELUX and EU
Two academies: Aartselaar (HQ) and Kortenberg
Core activities: technical training, aftersales training and support, sales & product training, safety training and outsourced staffing services for OEMs, importers and dealer networks

Our two academies

Aartselaar

HQ and main academy

Kortenberg

Second academy

Our core specialism, done properly.

Why it matters

This is why our ramp-up plan is credible

The certification gap in our bid is BMW-specific paperwork (Master Technician, HV Expert), not unfamiliarity with BMW itself.

BMW's own Q&A round confirmed a credible, well-substantiated ramp-up plan is an accepted answer to that gap, not a disqualifier. Ours is built on people who already know the BMW way of working.

Chapter

02

How We Deliver

Recruitment, our people, and the plan that gets us from signature to go-live.

IAS · Innovative Automotive Services

People & Culture · Recruitment

How we hire, and how we keep them.

Staying & growing

Every junior works next to a senior. Doing, not watching.

Monthly check-ins, six-monthly development talks.

Annual career conversations and 360° feedback, built in.

Legal · Framework agreement

A balanced deal, not a blocker.

We've done the homework. Let's talk content, not clauses.

One aggregate liability cap. No stacking, no surprises.

IAS keeps its own IP and know-how. BMW owns what's built for BMW.

Audits: evidence first, on notice, and BMW covers its own cost.

IAS hires and manages its own people. BMW keeps operational control.

We've closed framework agreements with OEM headquarters before. Let's get a follow-up on the calendar and keep momentum on content, pricing and approach.

Chapter

03

Why IAS, and the Honest Case

You told us we know best why to pick us. Here's the argument, including what we're still building toward.

IAS · Innovative Automotive Services

AI

Not a buzzword, needs the proof

Needs inputOne line naming what IAS actually uses AI for operationally

Needs inputConcrete example 1

Needs inputConcrete example 2

This presentation itself was built with AI, under your direction, worth saying out loud live.

Strengths

What we bring, with the evidence

01

BMW in-house experience

The Welcome to BMW Group training, and colleagues who've worked at BMW Group directly.

02

Certification-first ramp-up

The longest-lead profile (Master Technician, HV Expert) staffed and started first.

03

Governance from day one

Customer Success Manager plus backup, separate KPI reporting per Lot, appointed at contract start.

Needs inputA fourth strength, if you want one beyond these three

Scale

Isn't this too big for us?

IAS has built the operating infrastructure for this scale deliberately, growing from roughly 25 to roughly 50 people, and this contract fits inside that plan rather than requiring it.

Needs inputTighten with real figures: timeline, funding, hires, offices already in motion

~25

Today

→

~50

Planned

Chapter

04

Where IAS Fits BMW's Road Ahead

Your vision for the next years, and the part of it we are built to carry.

IAS · Innovative Automotive Services

BMW fit

Your vision, and the part we carry

Theme

BMW direction

What IAS brings

Electrification & high voltage

A rapidly growing electrified fleet in Belux, with the Neue Klasse generation arriving in the network.

HV-qualified technical people are the core of our bench; HV Expert certification is the first block of our ramp-up, not an afterthought.

Digital & connected retail

More software, more over-the-air, more diagnostics that start before the car reaches the workshop.

Technical support profiles trained on BMW systems and processes, supported by our own AI-assisted way of working.

Direct & agency sales model

A shifting relationship between NSC, retailers and the customer.

One Customer Success Manager plus a named backup, KPI and SLA reporting from day one, so the NSC keeps operational control.

Retention of technical talent

A market-wide shortage of certified automotive technicians.

Junior next to senior, monthly check-ins, six-monthly development talks, the reason our people stay in the role.

Q&A

Questions we expect, and our answers

Click a question to show the answer. Prepared in English for the meeting.